Tag Archives: social business

The Good of Social Business

22 Mar

Social Media Logotype Background

When hearing “social business” I think about a company that is social with their clients and customers. In this decade, the easiest and probably cheapest way is through social media and the different platforms provided. Companies are able to update their consumers on social media within minutes, especially with how frequent users are on the different medias. Some may think sending an email does the trick, but many of times that is sent to spam and never read or customers automatically delete, which was a huge waste. Now with social media, yes people can never follow the company and scroll past it in their news feed, but if they do follow the company, they probably have a better chance of reading a 140 character post compared to a full email.

As a forum for customer service, I think social media is a great place for companies to use the outlets. Many of times people with service questions have small/quick ones, but are  required to go through an operator for their call to be transfer to the appropriate place, and then wait on hold for 10 minutes to ask a simple question. If companies were able to have a customer service twitter or even, if ambitious, have a customer service twitter for each department, so the customer knows the correct person, with knowledge in that area is answering their question.

As a marketing tool, I think social media is a great quick, easy and cheap way for a company to get a product or service out. However the social media managers need to make sure they are going to achieve the most revenue when doing so. For example, their most important posts need to be in the evening, when most people are using social media. Also the managers should make sure they include a visual, and include the link for the visual in between text.  According to Dennis Jenders it is said that links get more clicks when there is text surrounding the link. As a marketing tool, social media is a great platform, but it needs to be utilized at its best potential.

For any business being on social media more than likely will not harm the company, unless they post obscene or explicit material. However, social media will only be truly useful if the business is using it properly. I think the idea of a social business is the best way for a company to draw in new customers and keep their existing customers to come back.