Tag Archives: marketing

How Taco Bell is Making Their Customers Go “Loco” on Twitter

12 Apr


Most people remember when Taco Bell’s Dorito Tacos launched about two years ago, and how everyone had to get their fingers dirty on them. Taco Bell has recently launched round two of Dorito Tacos with the new Dorito Cool Ranch shell. And today these flavorful shells have ultimately saved Taco Bell . Taco Bell’s current campaign is promoting their newest shell flavor, Cool Ranch. The new taco is their profile picture on Twitter, but also what appears to be a fan-generated background picture including fans enjoying the new taco and their self-established hashtag #coolranchdlt .

When looking at other “Mexican” fast food restaurants, such as Qdoba or Chipotle, Taco Bell has a much stronger presence on Twitter because of the content they put out and the interaction they have on Twitter. When comparing specifically to Chipotle, they have 140,000 tweets, yet only 175,000 followers on Twitter. Taco Bell on the other hand has only 22,000 tweets, but almost 415,000 fans.  When comparing the reasoning, it is because Taco Bell puts out much more valuable content that fans actually enjoy viewing. Chipotle tweeted a picture of a tin foiled covered burrito, just asking “what is your burrito?” Although there is a picture with it, it is a blank picture with a boring question. No follower is going to tweet all of the ingredients they put in their burrito, and nothing about that makes someone want to go get Chipotle. On the other hand Taco Bell put out an edited image that shows what the product actually looks like, and tells their followers this new product will be back in May. This gives customers something to look forward to, while also being able to see their product first hand. With this single image, it received almost 2,000 retweets, showing many more people about a new product coming out and also 1,400 favorites. Additionally Taco Bell responded to some of their followers in a humorous way: tacebooo bell

As the visual aspect works very well for Taco Bell and that is what much of their content is, another reason their Twitter is so strong, is the interaction in the Twitterverse. Not only do they retweet many followers’ tweets that mention Taco Bell, they are also using the “trends” in a creative way. For example, one of the trending hashtags used by Taco Bell was “#WhyBeInARelationshipIf you’re in love with Taco Bell?” TAcobellFor me this shows that Taco Bell is staying engaged with what is going on online, and are keeping up with the “trends.” This tweet alone received over 3,000 retweets, 1,000 favorites and various replies, on specifically stating, “I want soft tacos now pls.” Even a tweet that does not show a product or really talks about the company is receiving high involvement. Taco Bell seems to really striving on being funny, and are able to do so easily because the liking it is getting from their followers!

The Taco Bell brand is so successful with their social media truly because of their visual material, staying up with the trends and being funny! These social media aspects are much apparent when viewing Taco Bell’s social media compared to Chipotle. It is important to stand out in the market today, and if Taco Bell keeps up with what they are doing, and keep launching new Dorito Taco flavors, I think they will do just fine.


The Good of Social Business

22 Mar

Social Media Logotype Background

When hearing “social business” I think about a company that is social with their clients and customers. In this decade, the easiest and probably cheapest way is through social media and the different platforms provided. Companies are able to update their consumers on social media within minutes, especially with how frequent users are on the different medias. Some may think sending an email does the trick, but many of times that is sent to spam and never read or customers automatically delete, which was a huge waste. Now with social media, yes people can never follow the company and scroll past it in their news feed, but if they do follow the company, they probably have a better chance of reading a 140 character post compared to a full email.

As a forum for customer service, I think social media is a great place for companies to use the outlets. Many of times people with service questions have small/quick ones, but are  required to go through an operator for their call to be transfer to the appropriate place, and then wait on hold for 10 minutes to ask a simple question. If companies were able to have a customer service twitter or even, if ambitious, have a customer service twitter for each department, so the customer knows the correct person, with knowledge in that area is answering their question.

As a marketing tool, I think social media is a great quick, easy and cheap way for a company to get a product or service out. However the social media managers need to make sure they are going to achieve the most revenue when doing so. For example, their most important posts need to be in the evening, when most people are using social media. Also the managers should make sure they include a visual, and include the link for the visual in between text.  According to Dennis Jenders it is said that links get more clicks when there is text surrounding the link. As a marketing tool, social media is a great platform, but it needs to be utilized at its best potential.

For any business being on social media more than likely will not harm the company, unless they post obscene or explicit material. However, social media will only be truly useful if the business is using it properly. I think the idea of a social business is the best way for a company to draw in new customers and keep their existing customers to come back.