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The Good of Social Business

22 Mar

Social Media Logotype Background

When hearing “social business” I think about a company that is social with their clients and customers. In this decade, the easiest and probably cheapest way is through social media and the different platforms provided. Companies are able to update their consumers on social media within minutes, especially with how frequent users are on the different medias. Some may think sending an email does the trick, but many of times that is sent to spam and never read or customers automatically delete, which was a huge waste. Now with social media, yes people can never follow the company and scroll past it in their news feed, but if they do follow the company, they probably have a better chance of reading a 140 character post compared to a full email.

As a forum for customer service, I think social media is a great place for companies to use the outlets. Many of times people with service questions have small/quick ones, but are  required to go through an operator for their call to be transfer to the appropriate place, and then wait on hold for 10 minutes to ask a simple question. If companies were able to have a customer service twitter or even, if ambitious, have a customer service twitter for each department, so the customer knows the correct person, with knowledge in that area is answering their question.

As a marketing tool, I think social media is a great quick, easy and cheap way for a company to get a product or service out. However the social media managers need to make sure they are going to achieve the most revenue when doing so. For example, their most important posts need to be in the evening, when most people are using social media. Also the managers should make sure they include a visual, and include the link for the visual in between text.  According to Dennis Jenders it is said that links get more clicks when there is text surrounding the link. As a marketing tool, social media is a great platform, but it needs to be utilized at its best potential.

For any business being on social media more than likely will not harm the company, unless they post obscene or explicit material. However, social media will only be truly useful if the business is using it properly. I think the idea of a social business is the best way for a company to draw in new customers and keep their existing customers to come back.

Target on Top of Department Store Social Media

17 Feb

Target

Target, the luxury department store, has made themselves stand out when compared to other powerhouse department stores, specifically Wal-Mart. When comparing Target’s 500,000 followers compared to the big retailer Wal-Mart’s 300,000 it is evident through their Twitter feeds what makes Target the leader in social media.

Three things that Target has done immensely well on Twitter are:

  • Showing a reflective voice that coincides with the brand (kind of spunky, yet professional)
  • Providing an intriguing lead followed by a purposeful link
  •  And suggestions about some of their products

For any brand it is important to have the social media’s voice to correlate with the company, as Abi Naumann said, social media is “the face of the company.” If the social media’s voice does not match with the brand it may cause some consumer dissonance and turn followers off.

Not only do links provide more knowledge to the consumer, but they also increase engagement for the brand, which is the major motive of having social media attendance. By providing the links, they also can redirect their consumers to their Target website which, for the popular trend of online shopping, is hard to pass.Target1

Finally, it would not be a brand’s social media page if they did not highlight the products Target offers, which all brand’s should be doing. Using social media is a quick and simple way for many online users to see a brand’s products instantly. It also will entice consumers to fall into their desires and purchase the product! target2

Overall, Target has used their social media presence to bond with their audience and provide them with useful information and suggested items to purchase. Target has shown that a strong social media presence can help beat out their biggest competition online and hopefully one day in sales.

Audi’s Bravery v. Mercedes Benz’s Blackout

8 Feb

Superbowl 47 has come and gone, and with any team, but the Packer playing, I’m really not interested in the game play. However being a communications student, I strictly focus on the best part of the Superbowl, the commercials.

With companies paying millions of dollars for 30 second spots, they are all pulling out the big guns to make USA Today’s top 5 on  the Ad Meter. Although the advertisement is the most essential part of the campaign, the buzz about the commercial starts on Twitter.

audiprom-1Audi, the car brand, started the Twitter conversation about two weeks before the official airing of their ad at the Superbowl with a tweet asking followers to choose the ending of their “Prom” commercial. Additionally they started using the hashtag #braverywins and had retweets and responses to their followers using the hashtag.

When Audi launched their advertisement “Prom,” in the first half of the game and the #braverywins in the commercial it created about 5,000 conversations on Twitter, however most of the conversations Audi had with their followers spent more time on the advertisement and brand, instead of the hashtag trend they were trying to push.

As the second half approached, and Beyoncé finished rocking out during halftime, the Mercedes-Benz Superdome went under a blackout. Of course this was sort of a joking matter, and because a competitor of Audi sponsored the superdome, it seemed like an appropriate time for Audi to poke a little fun at  the competitor’s company.

Audi retweeted, “Did Mercedes-Benz not pay the electric bill? #superbowl.” This does not strategically help Audi into selling more cars, but having the Audi  brand be aware of their competition and be able to make a little humor to other brands makes Audi have a better representation on Twitter. Capture

On the other hand,  they tweeted whether or not the Mercedes Benz Superdome was in need of LED lights or not? This tweet still shows the awareness of the Superbowl’s situation, and that their competition is involved with this incident because of their sponsorship. By tweeting about a specific feature that Audi offers, helps advertise their cars, while still discussing their Superbowl.

With the Superbowl being one of the biggest advertising days for most brands, they will start campaigning and creating buzz, just as Audi did weeks in advance. Although Audi’s hashtag did not create as much talk as they had wished, many people still enjoyed the commercial as a whole, made top 10, and that definitely created conversations. In addition, I think the blackout worked to Audi’s advantage by having the superdome sponsored by their competitor Mercedes Benz. The blackout created a little joking conversation that created an overall well done Superbowl campaign for Audi.

Age Is Just A Number

28 Jan

After reading three different opinions about the age of social media managers, I think I can take the stance and say I do not really agree with any of them, because they are either older criticizing the young generation, or younger and supporting the young generation. And while they are trying to persuade the reader into taking their stance, I think they are making themselves look ignorant and selfish.

However I want to specifically make mention about Catheryn Sloane’s notion of, “Why Every Social Media Manager Should Be Under 25.”

This new-found idea of setting an exact age to a working position does not seem appropriate because it can be argued in both ways, for example at Marquette University, the social media outlets are run by a 30-year-old male, that coincides with Lauren Rothering’s post of “Why Millennial’s Should Handle Your Social Media.” He (the social media manager who is too old, according to Sloane) is creative, whether it’s his word choice or addition of links, the tweets always have people communicating with him. He’s obviously trustworthy, otherwise he would no longer be employed at Marquette University and lastly his tweets do not appear as news on my feed, but more of a relaxed communication between a professional university and a young student.

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One the other hand, while they say 25 is the specific age cut off for social media managers, what is the age cut off for CEO’s or presidents of companies? This little thing called Facebook, created by a college dropout, was under the age of 25 when he built a billion dollar empire, but isn’t it usually said that CEO’s are the older and wiser people of the companies?

Although the authors of these social media blog posts did not take the best stance in persuading their readers, Sloane’s stance was not necessarily something I would agree on at all. Setting a specific age for any position is senseless because “we” are getting shown daily how specific individuals are breaking these work position norms.