Target on Top of Department Store Social Media

17 Feb

Target

Target, the luxury department store, has made themselves stand out when compared to other powerhouse department stores, specifically Wal-Mart. When comparing Target’s 500,000 followers compared to the big retailer Wal-Mart’s 300,000 it is evident through their Twitter feeds what makes Target the leader in social media.

Three things that Target has done immensely well on Twitter are:

  • Showing a reflective voice that coincides with the brand (kind of spunky, yet professional)
  • Providing an intriguing lead followed by a purposeful link
  •  And suggestions about some of their products

For any brand it is important to have the social media’s voice to correlate with the company, as Abi Naumann said, social media is “the face of the company.” If the social media’s voice does not match with the brand it may cause some consumer dissonance and turn followers off.

Not only do links provide more knowledge to the consumer, but they also increase engagement for the brand, which is the major motive of having social media attendance. By providing the links, they also can redirect their consumers to their Target website which, for the popular trend of online shopping, is hard to pass.Target1

Finally, it would not be a brand’s social media page if they did not highlight the products Target offers, which all brand’s should be doing. Using social media is a quick and simple way for many online users to see a brand’s products instantly. It also will entice consumers to fall into their desires and purchase the product! target2

Overall, Target has used their social media presence to bond with their audience and provide them with useful information and suggested items to purchase. Target has shown that a strong social media presence can help beat out their biggest competition online and hopefully one day in sales.

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2 Responses to “Target on Top of Department Store Social Media”

  1. colleenkehoe May 2, 2013 at 6:06 am #

    Great post, Leah! I think the point that I agree with most is social media is the face of the company. It is so important that a brand’s social media matches the other aspects of the brand. It’s crucial for social media to match the brands image if you want it to successfully promote the brand!

  2. benjaminbiwer May 8, 2013 at 2:27 am #

    Leah,

    Very intriguing post. I was aware that @Target had social media presence but was unaware of to what extent. I’m blown away that they are so active. Your main point regarding engagement was important: the Twitter account not only provides knowledge to the follower, but increases engagement—something that’s so important in today’s social media landscape and something that we’ve learned how to do in #adpr4300.

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