Age Is Just A Number

28 Jan

After reading three different opinions about the age of social media managers, I think I can take the stance and say I do not really agree with any of them, because they are either older criticizing the young generation, or younger and supporting the young generation. And while they are trying to persuade the reader into taking their stance, I think they are making themselves look ignorant and selfish.

However I want to specifically make mention about Catheryn Sloane’s notion of, “Why Every Social Media Manager Should Be Under 25.”

This new-found idea of setting an exact age to a working position does not seem appropriate because it can be argued in both ways, for example at Marquette University, the social media outlets are run by a 30-year-old male, that coincides with Lauren Rothering’s post of “Why Millennial’s Should Handle Your Social Media.” He (the social media manager who is too old, according to Sloane) is creative, whether it’s his word choice or addition of links, the tweets always have people communicating with him. He’s obviously trustworthy, otherwise he would no longer be employed at Marquette University and lastly his tweets do not appear as news on my feed, but more of a relaxed communication between a professional university and a young student.

Screen shot 2013-01-27 at 5.54.54 PM

One the other hand, while they say 25 is the specific age cut off for social media managers, what is the age cut off for CEO’s or presidents of companies? This little thing called Facebook, created by a college dropout, was under the age of 25 when he built a billion dollar empire, but isn’t it usually said that CEO’s are the older and wiser people of the companies?

Although the authors of these social media blog posts did not take the best stance in persuading their readers, Sloane’s stance was not necessarily something I would agree on at all. Setting a specific age for any position is senseless because “we” are getting shown daily how specific individuals are breaking these work position norms.

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6 Responses to “Age Is Just A Number”

  1. theresatolan January 29, 2013 at 1:48 am #

    I agree with your rebuttal to Sloane’s post. I also liked the point you made about the CEOs and President but especially about the creator of Facebook.

  2. allyemiller January 29, 2013 at 1:58 am #

    I couldn’t agree more that age is just a number. I think it’s rather nonsensical to get in an argument about who is best suited to manage social media based on age. It should be about who has the right skills and personality for the job. Although there’s something to be said for experience and knowledge of the job, I don’t think it’s vital. In today’s world, ideation and creativity is key! This should be the focus of who is best to manage your social media. With that said, it doesn’t matter if they are 20 or 50 years old.

    • leahsteinbruecker January 30, 2013 at 3:06 am #

      Do you really not think experience is vital?

      I do think the best way social media could be utilized nowadays is a combination of a new and a more experienced worker. Teamwork is KEY!

      • djenders January 30, 2013 at 3:23 am #

        I would say experience with the brand and audience is vital. As vital as having the right experience with a technology or platform.

  3. djenders January 30, 2013 at 1:09 am #

    Leah, I can’t help but wonder if I fall into one of the three articles you wrote. Cathryn’s initial post created a firestorm because it showed how naive she, and the staff at Next Gen Journal, are.

    Age really is nothing but a number. As you point out there have been many college drop outs with great ideas and found success. The problem with Sloane’s post (and opinion) is that it clearly demonstrates she is not ready to be a marketer.

    Knowing how to use a paint brush doesn’t make any of us artists. And although I can dribble a basketball, I won’t be playing for the Lakers anytime soon. The tools and techniques will give you a strong foundation to complete a task. But knowing the brand, industry, and audience will make you a true marketer.

    • leahsteinbruecker January 30, 2013 at 3:18 am #

      That is why I think social media should be more of a team task. For many companies today it is one of the largest communication tools with their audience, and by using techniques millenniums have and integrate them with a good knowledge of the brand is the perfect package for any company.

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